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Humboldt Meridian Wine Project will build a retail website to sell wine directly to consumers in the major cities of Colombia, beginning with the Bogotá region. The wines will be top varietals from California that are not yet being sold in Colombia. They Will Be Chosen personally by our Masters Wine Merchants: Mr. Len Napolitano and Cato Yañes.
Simple and Magnetic :
How The Site Will Work:
Presentation and Price:
Choose :
Pay:
The target market is upscale urban professionals who drink wine and would like to drink more of it.
Humboldt Meridian Wine Project will have new wines every day, available in limited quantities and good value. There will be a sense of urgency to buy.
Colombia,initially Bogota, is ready for such a site.
While there is some competition, we aim to be distinguished by an important and not invisible subliminal point; We cater The Promise of our Proposals, in all orders; Quality vs Price, Service, Value Added, support and / or continuity. The time to start is now. The site can be ready in six weeks from the building start date.
Blaine Zuver will be in charge of construction,implementation and targeting of the website. Mr.Zuver has 20 years experience in electronic commerce in Latin America and the United. States. Please Click Here for further information.
Periodically, the Wine Merchant Cato Yañes; will participate via the General Media, in events directly related to Wines.
Cato will also speak on the radio. In addition there have been articles about his wine expertise in
The wealthy young market is very connected to social media. Facebook and Twitter will be used to heavily promote new wines 24 hours a day.
Along congested highways,billboards with giant QR Codes will enable people to order wine directly from their smartphones while they idle in traffic.
Cato will choose the wines in California and arrange for the shipment to the port of Baranquilla.It is there that DK Importaciones will take possession and transport the contents of the containers to warehouses in the major cities,beginning with Bogotá.
Buying Sequence
1. Customer comes to website. Finds desired wine.Reads about it.
2.Clicks to make purchase. Minimum order 6 bottle box.12 bottle boxes also.
3.Pays with credit or debit card.
4.Payment is received,email sent to customer.
5.Order is received at warehouse. Alert is sounded to read electronic order.
6.Warehouse worker put selection in box,seals.
7.Warehouse worker prints shipping label and puts on box.
8.Email to customer that shipment is in progress ( when code is scanned by wand.)
9.Box is placed on loading dock.
10. Delivery service picks up all shipments and delivers.
11. Same day delivery for orders placed before 10 AM.Otherwise next day.
System keeps track of all sales and inventory.
Market Statistics
Number of people online in Colombia.
25,000,000 Internet users as of Dec/2011,
54.3% of the population,
Internet Usage in Colombia Statistics:
25,000,000 Internet users as of Dec/2011,
55.9% of the population, according to MSC.
Facebook Subscribers in Colombia:
16,825,840 Facebook subscribers for June/12.
Penetration rate of 36.6%, according to FB
Percentage who shop online.
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